174 Eqvista Visitors After a Few Weeks Launch
Why did we come up with eqvista.com? I just couldn’t believe that people were still managing their shares in paper format and would still print the company shares certificates and managing them with the Registrar of Members. I have seen thousands of companies printing company shares on paper. Incparadise & Startupr setting up over one and a half thousand companies every year would create it a few piles of paper to file! Since we are a registered agent, we can see many cases like that. Well, that’s the story made short.
It usually takes some time to get the API right. We launched Eqvista just a few weeks ago, the MVP is up and running, I was impatient; pushing my IT team to release the first version as soon as possible.
Another very important thing is that we have completely changed the forms (where you fill out all information about the security details – share certificates, SAFE, KISS, Vesting schedule, etc.) All forms are now much clearer and easier to use. Somebody was really thinking about the UX. The second advantage is that we have huge synergy with eastbiz.com and incparadise.net.
The result of this preparation was 170 visitors in one single day, a very good number. We have launched many online projects over the years in order to get traffic fast; you need to make sure that your product is great. Since eqvista is SaaS, it’s even harder; each part of the software you code is immediately a product.
The target is to have the average length of a session (Google analytics) as high as possible. The ideal average session would be around 30-35 minutes. We are now at 13minutes per session which is not too bad since the app has been launched just a few weeks ago.
As we will add more functions, the length of each session will be automatically longer. I can imagine that any professional working on cap table might use our app for hours. Any law firm can have 5-10 clients that would extend the time on the app.
We now have a list of tasks which we are working on, it will be an ongoing project! We have many great ideas.